They actually have research behind their recommendations. In their article titled “Media Education” they state, "research on early brain development shows that babies and toddlers have a critical need for direct interactions with parents and other significant care givers (eg, child care providers) for healthy brain growth and the development of appropriate social, emotional, and cognitive skills."
Recently a press release for a new app for toddlers was emailed to me. It explains "Inspiration for the endeavor started when Brisky’s infant son Paul became enamored with his father’s iPad and would delight in tapping images on the screen. Seeing his son’s obvious joy, Brisky created “Bonk! Bonk!” – an interactive app where every time Paul would tap the screen a sound and colorful image would suddenly appear mesmerizing him for hours."
Having a toddler mesmerized for hours by an iPad application is obviously seen as a very positive thing by this dad. In fact he’s packaged it into an app so other toddlers can enjoy it. Likely he is a loving dad who just doesn’t see any problem with babies and toddlers spending time on screens.
While you may choose to let your baby or toddler have some screen time, it's important to consider the impact of that screen time on your child’s developing brain.
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